Client testimonials and customer reviews are an excellent tool to increase the conversion rate of your website. Testimonials help to turn more website visitors into solid leads and are a low cost, effective way to make the very most out of your small business internet marketing budget.
Today, most businesses have a website. It’s very rare that your local small business competitors won’t be vying for those top spots in Google search results for the geographic area where you provide your services or sell your products. At this point, having a small business website online is very much like having a cell phone. Most businesses have one, but some are definitely better than others.
As a business owner, you need to do everything you can to make your website stand out and once your visitors have found you, give them a reason to hang around and actually do business with you. Marvin Ellis, president of givemeservice.com in Belmar, NJ has some advice on why testimonials need to be an essential component in your website content and how to incorporate them into your site.
Some small businesses do nearly everything right when it comes to promoting their businesses online. I want to add one more suggestion to your arsenal of internet marketing tips.
If you and your company are going to put forth the effort to maintain and update a blog on your website; if you are producing videos to promote your business and uploading them to youtube and optimizing the titles and descriptions and custom thumbnails; if you are going the extra step to make sure you share those blog posts and videos to your company facebook page – go ahead and give yourself and pat on the back and give that content a like and a share! It’s ok, you can do it. You are allowed to do it. I WANT you to do it. It actually surprises me when I see a fairly robust campaign for a business that was consistently maintained and built upon that has a large number of posts and updates with no thumbs up, likes, shares or follows. What a shame!
I hate to sound like I’m scolding, but I shake my head thinking that more than one person may have even had input in creating and publishing that content and no one thought to like it. Maybe they consciously avoided liking it, for fear of seeming to be a “spammer” to friends and family and by mixing their personal and professional lives. Maybe as an employee, but not as an owner of the business, they don’t feel the need to go that extra step to promote something that isn’t really theirs. Listen up – for many small businesses, the success of the company can directly reflect on how far your career can advance there. Put it out there and spread the word and you may be rewarded for it later. As for small business owners, the more present you are in your company’s internet marketing efforts, the more successful they will be. At the very least, click the thumbs up to “approve this message”.
Beyond that, don’t be afraid to ask your personal network to like and share your updates as well. Not everyone will do it, but some may and your post could turn out to be relevant to someone in THEIR network. That’s the way social media can really shine for you and your business.
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At the company I work with in Belmar, NJ, we are consistently adding to the services we are offering to help our clients improve the results they get from our internet marketing efforts.
At http://givemeservice.com – we don’t sell websites. We help small business owners grow by providing comprehensive internet marketing packages. Your small business website is just the beginning! Once a website is designed with onpage search engine optimization considered and conversion design implemented, we move on to provide additional services post-launch, to make sure your new website works for you.
These services include Local search engine optimization to make sure your company appears on multiple 3rd party sites throughout the web including the most sought after spots on google maps and local searches. We clean up and create social profiles that are consistent with your information and brand across multiple sites. We have ongoing citation building which means we consistently create business listings throughout the web that link back to your website and increase your link popularity. We have an advanced SEO service and provide mobile sites optimized for click-to-call and click-to-map on multiple devices. We provide call tracking and analytics that tell us about how your web visitors found you and can even record phone calls that come in through your website – with no special equipment for you to buy or install on your end! This helps us to see how calls are being handled when they come into your business and even gives us insight on how your callers interact with your phone system or answering service.
givemeservice.com provides ongoing monitoring of leads produced by your website and pays close attention to make sure those leads don’t fall through the cracks. Website maintenance and updates are also included in every Internet marketing website project, which means we are always there to support your business and provide changes and upgrades as needed.
If you need help with internet marketing or are looking for a local, NJ company to manage your small business website, please call 732-894-9600 or contact us online.