Update the Content on Your Small Business Website to Revitalize Your Results

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Current, timely content and websites that are frequently updated are most attractive to Google and may increase your search results and the response you receive from your website.

If you have a website for your NJ small business, take a few minutes to visit your website and take a look around.

Is there any information that’s outdated? Do you have any new products or services you’d like to add to or promote on your site? Have you received any new testimonials from your customers that you would like to add? This may be the perfect time to post a new special offer or discount onto your specials or coupon page. Don’t take that valuable content straight to the social media profiles like facebook and twitter FIRST – put it up on your website and share THAT link to your social profiles. That way you are bringing visitors back to your site and they will be more likely to contact you, rather than just “like” the post and move on.

Does your site have any blank pages? Take some time to write a few paragraphs of content and email them to us so we can fill them in. The text doesn’t have to be perfect, but you have to start somewhere. Your webmaster or internet marketing company can likely edit the copy for you.

If your site includes a blog or learning center consider investing a short amount of time, just 20 minutes or so each week to write a few paragraphs to create a fresh new blog post. Posting regularly to your company’s blog can garner a lot of attention for your business on the web. Some suggestions for current blog post topics might be: top 5 lists of things to avoid in your industry, top 5 things to look for when shopping in your industry, one thing vs. another thing and the pros and cons of each, an event, new product or service announcement, a gallery of recent photos, etc.

If you need a new website, or a local, NJ based company to help you update and maintain your current small business website, visit http://onyourmarkdesigns.com to see how we can help. If you have any questions or would like to discuss our on-going efforts to provide you with the very best internet marketing services, please call On Your Mark Design and Graphics in Bayville, NJ at 732-496-4677


3 Reasons to Link to Your Google + Page from Your Small Business Website

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A small business website should include a link to their Google+ page if it isn’t already there. Does YOUR business have a Google+ page? Does that link appear on your website? At http://onyourmarkdesigns.com, we make sure to link to all your existing social media profile pages from your small business website.

Here are the top 3 reasons to include links to your social media profiles on your small business website:

1. By interlinking from your company website to your social media profiles, website visitors have the opportunity to connect with you by liking and following to stay in contact.

2. Ideally, those social networking profiles also link back to your website. Linking to those profiles increases their link popularity and, in the eyes of search engines, higher link popularity gives more importance to the links they provide back to your company website.

3. If your website is being optimized for search engines, and if your social media profiles are fairly new, those search engine spiders that find your website are also likely to index your social media profiles as they follow the links they find on your site over to Google Plus, Facebook, Twitter, LinkedIn, Pinterest and Tumblr.


functionaldoctornj.com

functionaldoctornj

functionaldoctornj.com Functional medicine practitioner offering patients comprehensive health analysis and a holistic, natural approach to wellness, providing nutritional advice and guidance in diet, exercise and lifestyle modification in Point Pleasant, NJ.

On Your Mark Design and Graphics provided logo design, website design & digital marketing, search engine optimization services including social media integration and management.

functionaldoctornj.com
Functional Integrative Therapeutics
Mark Guariglia DC, CFMP
1401 Beaver Dam Road
Point Pleasant NJ 08742
732-451-4033


Small Business Websites Succeed When You Have a Lot to Say

The more relevant written content presented on your website, the more likely your site will appear in search results.

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Being wordy isn’t the only way to make your small business website out perform your competitors in search engines, but having more to say about your business is far better for your website presence than not saying enough.

Beyond a brief explanation of the business, many small business owners don’t know what to say when asked to elaborate about their company. If writing seems overwhelming, record a conversation about your business. If questions come up, answer them and turn those questions and answers into an FAQ section of your website. I would encourage my clients to talk about their business. Talk about the products, the services, the reasons you do the things you do and sell the things you sell the way you do. Talk about why a customer should use you. Talk about what your customers have to say about you and if your company has any awards or belongs to any groups and why. We don’t have to worry about running out of space on the page of a brochure, there’s plenty of room for text on any and every webpage on your site. Over explain.

Loads of content don’t ensure high website conversion rates or low bounce rates. Conversions are turning a visitor into a lead by encouraging them to take action while on your site either by filling out a form to contact you or picking up the phone to call. Bounce rates are how quickly a website visitor who finds your site visits and then leaves. If they leave quickly, the bounce rate is high. Expansive web copy, however, does increase the likelyhood that your website will be found and visitors will show up in the first place. Once there, then conversions and bounce rate come into play.

On Your Mark Provides Internet Marketing Strategies to Help NJ Small Business Owners Grow. Call us 732-496-4677 or Contact Us today.

A good webmaster will take all that text and break it up for readability. Rough copy can be edited so instead of being tempted to copy text from competitor’s websites, write about your business in your own words. Headlines, subheadlines, bulleted lists and imagery can make a page much more attractive and invite the reader to continue reading. Adequate font size and leading (the vertical space between each line of text), clear and consistent navigation and calls to action also helps to lead visitors through the site and just in case they don’t, the most important information should be closer to the top of each page, “above the fold”, which is the first view of the page before a visitor has to scroll down.

Having plenty of text about your business doesn’t just better inform your website visitors about your company, it better informs search engines about what to do with your website and how to index your site in search results. For example, a webpage that only includes gallery photos of your paintings will not appear in search results as often or as high as a site that explains about the inspiration for the collection of work, the medium used to create them, the setting or subject of the paintings, the dates, times and location of the next art show where the works can be seen in person and purchasing information along with the photo gallery of the paintings. A short caption beneath each image is important but is not enough to give your content the weight it needs to make an impression in search results.

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Remember that web design is fluid and can always change. Writing content for your website should not end when the site is launched and online working for you. Each time you add a new product or service, host or participate in an event, offer a discount on something you do or want to congratulate an exceptional employee for outstanding service, send new content to your webmaster and freshen up your site. You won’t run out of room and the copy will add weight to your domain.