Client testimonials and customer reviews are an excellent tool to increase the conversion rate of your website. Testimonials help to turn more website visitors into solid leads and are a low cost, effective way to make the very most out of your small business internet marketing budget.
Today, most businesses have a website. It’s very rare that your local small business competitors won’t be vying for those top spots in Google search results for the geographic area where you provide your services or sell your products. At this point, having a small business website online is very much like having a cell phone. Most businesses have one, but some are definitely better than others.
As a business owner, you need to do everything you can to make your website stand out and once your visitors have found you, give them a reason to hang around and actually do business with you. Marvin Ellis, president of givemeservice.com in Belmar, NJ has some advice on why testimonials need to be an essential component in your website content and how to incorporate them into your site.