St. Paul Lutheran Church in Beachwood, NJ needed a webmaster to come in and organize their extensive content into a user-friendly, informative and interactive resource. On Your Mark changed their theme and made customizations and organizational decisions to feature their church event schedule, ministries and Christian education information, news and announcements in an intuitive and inviting way.
Heather’s Henna Tattoos got a new website design for http://hennatattoos4u.com this month, moving the static html pages over to a wordpress platform with blog capability. Heather also received and a new website welcome video to promote henna parties in New Jersey NJ. The video footage was shot at the Lakewood Renaissance Faire in Lakewood, NJ. On Your Mark wrote the script, filmed, edited and narrated the short 2 minute video clip.
The most recent version of the http://SundaesNJ.com website launched this month and features some major changes and additions. The new site is created on a wordpress platform, which allowed us to move the content from the old external posterous blog over to this new design. Using networked blogs and the feedburner feed, this site autoposts new blog posts to both twitter and facebook. On Your Mark also performs social media management and blog content creation.
Recently, On Your Mark had two clients with similar needs. Both companies are local New Jersey businesses that had existing, informational websites with code that was outdated and/or not search engine friendly. Neither company was interested in a complete website redesign and there was largely nothing wrong with the existing structure and basic design. Headlines needed to be edited, title and other meta tags added, images optimized, social networking links added and google analytics code installed to keep track of where the website traffic is coming from.
This meant that every page of the websites would need to be adjusted, though much of the content copy and graphics would remain the same. In this situation, we recreated both sites with fresh, streamlined html, adding on-page search engine optimization along the way. The navigation remained simple, site structure stayed the same and much of the copy and graphics carried over from old site to new.
We charge for this kind of work on an hourly basis and it’s an extremely affordable way to give the website you like an advantage over your competition in search engine placement. If necessary, this is the first step we take in our Search Engine Launch Package when we are working with an existing website.