Need Search Engine Help? Quick Tip for NJ Businesses Related to The Travel Industry

You have a small business website and you’ve heard of search engine optimization before, but you leave the details up to your webmaster or marketing team. FYI you guys – search engine optimization is never completely done on a website. It’s always changing because search engines are changing too. Though change is really the only constant in SEO, we know that having high quality, relevant back links pointing to your website is still very important for search engine success. Small business websites should always look for ways to build good links that send visitors back to their site. Each one is like a vote for your site in Google’s eyes and tells search engines that your site must be pretty important and you should put it closer to the top of search results because so many other sites link it.

Local NJ small businesses that are connected to the travel industry have a unique opportunity to get a free link on a high quality, relevant website. New Jersey Division of Travel and Tourism – It’s relevant because it’s industry related and geographically related to your business and it’s high quality because it’s a government site, it’s very large and has been online for a very long time. The content is original an robust and there are likely very few errors on the site.

I strongly suggest, if this link would be relevant to your travel related, NJ based, small business website, that you request a listing. It’s FREE and I’m sure it would benefit your search results.

Here is a listing I created for one of my clients. Her website does get consistent traffic from this page! Take a look!

How do I get my business listed on this website?

It’s easy to get listed, but make sure your business meets the requirements as follows:

Tourism listings will be added that meet the following criteria:

  • Business or organization must be based in New Jersey and/or service promotes New Jersey tourism industry.
  • Business or organization must provide a service that directly benefits the traveling public.
  • Hotels & Lodging listings will include hotels, motels, bed & breakfast, inns and campgrounds.
  • Restaurants will be accepted if they provide a unique service that attracts tourism.

This is how to get listed:

Required Information to Submit a Tourism Business Listing

  • A tourism business listing must be submitted by email to:
  • Name of business listing.
  • Business listing physical address.
  • Public contact phone number for additional information (email if available, but not mandatory).
  • Business listing website if available.
  • A brief description of the services offered by the business.
  • Contact name, phone number and email for website administrator’s use only to create your user account, which will be sent to you.
  • Photos and videos can be uploaded once the listing is created by the Division of Travel and Tourism, we recommend you upload at least one photo for the website.

Read more about how to add a business listing at the New Jersey Division of Travel and Tourism website here:

Re-coding Websites For Search Engines SEO

Recently, On Your Mark had two clients with similar needs. Both companies are local New Jersey businesses that had existing, informational websites with code that was outdated and/or not search engine friendly. Neither company was interested in a complete website redesign and there was largely nothing wrong with the existing structure and basic design. Headlines needed to be edited, title and other meta tags added, images optimized, social networking links added and google analytics code installed to keep track of where the website traffic is coming from.

This meant that every page of the websites would need to be adjusted, though much of the content copy and graphics would remain the same. In this situation, we recreated both sites with fresh, streamlined html, adding on-page search engine optimization along the way. The navigation remained simple, site structure stayed the same and much of the copy and graphics carried over from old site to new.

We charge for this kind of work on an hourly basis and it’s an extremely affordable way to give the website you like an advantage over your competition in search engine placement. If necessary, this is the first step we take in our Search Engine Launch Package when we are working with an existing website.

The Pampered Spirit Restructures and Moves to WordPress


The Pampered Spirit Mobile Massage and Spa company required the power and versatility that can be delivered by a wordpress site. Also, the html version was getting large and global, sitewide changes, even if they were small, were taking up a lot of time. The change also allowed their old blogspot blog to be incorporated into their main website. Since this client updates their blog regularly, this increases the size and quality content in the website and will positively impact their search results.

The move was painless for the company, and helped facilitate a restructuring as they have chosen to expand to a national market with specific coverage areas. New sites are being developed subdomains for each state and coverage area and the old domain was forwarded so none of the direct traffic or search results would get lost along the way. Mobile service coverage areas in other states include:

Adding the new facebook fan page widget to a few sites

Heather’s Henna Tattoos
New Jersey Professional Estimators Association Blog
The Pampered Spirit Mobile Massage and Spa Co. Blog

Looking forward to seeing if featuring this page on thier website will increase the number of fans, therby exposing their pages to a wider network and inturn increasing website traffic and customer base.

I’ll update this post shortly with progress.