You have a small business website and you’ve heard of search engine optimization before, but you leave the details up to your webmaster or marketing team. FYI you guys – search engine optimization is never completely done on a website. It’s always changing because search engines are changing too. Though change is really the only constant in SEO, we know that having high quality, relevant back links pointing to your website is still very important for search engine success. Small business websites should always look for ways to build good links that send visitors back to their site. Each one is like a vote for your site in Google’s eyes and tells search engines that your site must be pretty important and you should put it closer to the top of search results because so many other sites link it.
Local NJ small businesses that are connected to the travel industry have a unique opportunity to get a free link on a high quality, relevant website. New Jersey Division of Travel and Tourism visitnj.org – It’s relevant because it’s industry related and geographically related to your business and it’s high quality because it’s a government site, it’s very large and has been online for a very long time. The content is original an robust and there are likely very few errors on the site.
I strongly suggest, if this link would be relevant to your travel related, NJ based, small business website, that you request a listing. It’s FREE and I’m sure it would benefit your search results.
Here is a listing I created for one of my clients. Her website does get consistent traffic from this page! Take a look! http://www.visitnj.org/nj-spas/pampered-spirit-mobile-massage-spa
How do I get my business listed on this website?
It’s easy to get listed, but make sure your business meets the requirements as follows:
Tourism listings will be added that meet the following criteria:
- Business or organization must be based in New Jersey and/or service promotes New Jersey tourism industry.
- Business or organization must provide a service that directly benefits the traveling public.
- Hotels & Lodging listings will include hotels, motels, bed & breakfast, inns and campgrounds.
- Restaurants will be accepted if they provide a unique service that attracts tourism.
This is how to get listed:
Required Information to Submit a Tourism Business Listing
- A tourism business listing must be submitted by email to: Arion.Jamerson@sos.nj.gov
- Name of business listing.
- Business listing physical address.
- Public contact phone number for additional information (email if available, but not mandatory).
- Business listing website if available.
- A brief description of the services offered by the business.
- Contact name, phone number and email for website administrator’s use only to create your user account, which will be sent to you.
- Photos and videos can be uploaded once the listing is created by the Division of Travel and Tourism, we recommend you upload at least one photo for the website.
Read more about how to add a business listing at the New Jersey Division of Travel and Tourism website here: http://www.visitnj.org/how-to-get-tourism-business-listed